turismo ·
Paraguay's Hotel Industry Grows 43% in First Half of 2026
Marco Três newsroom · edited by Annie Grellmann
Ciudad del Este contributes to expansion driven by shopping tourism and cross-border flow
The Paraguayan hotel sector closed the first half of 2026 with a 43% expansion compared to the same period in 2025, according to the Asociación Industrial Hotelera del Paraguay (AIHPY). Ciudad del Este, in the Itapúa Department, is among the destinations that most contributed to this growth, along with Asunción.
The national average occupancy reached 61%, with an average daily rate of USD 95, according to AIHPY data. Ciudad del Este's performance is mainly linked to shopping tourism, business travel, and its border position with Brazil.
Visitors from Argentina and Brazil account for 85% of Paraguay's tourism consumption—key markets for the region due to continuous tourist flow. The country received 2.4 million tourists in 2025, and the first half of 2026 recorded a 43% increase in arrivals.
AIHPY also notes growing interest from tourists and investors from Europe and the United States. The organization points to improving investment conditions and reducing bureaucracy affecting hotel establishments as challenges.
With its commercial and cross-border activity, Ciudad del Este positions itself as one of the strategic destinations to leverage the country's tourism expansion.
Source: Diario Vanguardia — https://diariovanguardia.com.py/cde-empuja-el-crecimiento-hotelero-y-acompana-el-buen-momento-del-turismo
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