turismo ·
Foz do Iguaçu expands tourism promotion in Argentina
Marco Três newsroom · edited by Annie GrellmannPortuguêsEspañol
City hall intensifies commercial actions and digital campaigns in the Argentine market
The Municipal Tourism Secretariat of Foz do Iguaçu reinforces in September its promotion strategy in the Argentine market with partnerships, events and digital campaigns. Argentina is the largest international source of tourists for the city, with 392,740 visitors in 2025.
Integrated marketing actions
The strategy includes participation in the International Tourism Fair of Latin America (FIT Buenos Aires) from September 26 to 29, roadshows in three Argentine cities, co-operated campaigns with travel platforms and targeted paid traffic.
Growth of the Argentine market
According to data from the National Park, Argentine tourists grew 40.4% in 2025 compared to 2024 — increasing from 279,744 to 392,740 visitors. In 2026, to date, 222,200 Argentine tourists have been recorded.
Co-operated campaigns
Foz do Iguaçu develops a campaign with Decolar, one of the largest travel platforms in Latin America, focusing on Argentina, Chile and Brazil. The initiative connects potential tourists to accommodation, transportation and experiences at the destination. The city will also appear in the specialized magazine Mercado & Eventos.
Spanish-language content
The Secretariat adapted its digital channels with Spanish-language content production and adjustments on the official portal, facilitating travel planning for Latin-American visitors and expanding presence in search engines.
Paid traffic
A first-time campaign for Argentina targets ads to men and women aged 30 to 60 with a travel profile. The strategy reaches the entire Argentine territory, emphasizing Buenos Aires, and prioritizes users of online booking platforms and digital travel agencies.
Roadshow in three cities
The project Meeting – This is Paraná! – Latin America Edition, promoted by Viaje Paraná, takes Foz do Iguaçu to Córdoba (September 21), Rosario (September 22) and Buenos Aires (September 24). During the meetings, the city presents tourism products, news and business opportunities for operators and travel agents.
Representation at FIT
Foz do Iguaçu will be represented at the Paraná booth by employee Jandira Cordeiro, showcasing the destination’s attractions and differentiators to tourism professionals, operators, travel agents and specialized audiences.
Source: Prefeitura de Foz do Iguaçu https://www.foz.pr.gov.br/foz-do-iguacu-intensifica-promocao-na-argentina-com-acoes-comerciais-campanhas-cooperadas-e-investimentos-no-digital
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Content verified by the newsroom based on an official source: Prefeitura de Foz do Iguaçu. Last checked: 9/14/2026. Found something inaccurate? We fix it fast. How we work.
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