economia ·
Extended holiday in Brazil boosts sales in Ciudad del Este
Guia 3 newsroom · edited by Annie GrellmannEspañolPortuguês
Border merchants and hoteliers expect strong traffic from October 9 to 12
The commerce of Ciudad del Este, Paraguay, is preparing to receive a significant flow of shoppers during the extended weekend of October 9-12, coinciding with religious and children’s holidays in Brazil. Across the border, in Foz do Iguaçu, Brazil, projected hotel occupancy reaches 84% for the period.
Stores in Ciudad del Este, Paraguay, are adjusting offers and promotions to attract Paraguayan and foreign visitors, especially Brazilians who will cross the Friendship Bridge. Merchants expect the traffic to translate into a recovery of sales in the last months of the year.
Special discounts will focus on traditional regional products: electronics, computer equipment, perfumery, cell phones, beverages, and home goods. Reinforced teams will operate in the downtown area and other commercial sectors to convert tourist flow into actual sales.
In Foz do Iguaçu, Brazil, the hotel sector is working with an expected occupancy of 84% according to the projection of the Sindicato dos Hotéis, Restaurantes, Bares e Similares de Foz do Iguaçu, based on confirmed reservations. Three-star hotels lead demand with 87% contracted occupancy, followed by four-star (85%), five-star (84%), resorts (83%) and two-star (82%).
The movement will be driven mainly by Brazilian families taking advantage of the overlap between the religious holiday (Our Lady of Aparecida Day) and Children’s Day. Restaurants, bars, taxis and transportation services are also preparing for increased demand.
For the commerce of Ciudad del Este, Paraguay, the holiday marks the start of measuring consumer behavior before the peak months—November and December—when purchases concentrate around Black Friday, Christmas and New Year.
Source: La Clave https://laclave.com.py/2026/10/08/la-frontera-se-prepara-para-un-fin-de-semana-de-intenso-movimiento
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Content verified by the newsroom based on an official source: La Clave (Ciudad del Este/PY). Last checked: 10/8/2026. Found something inaccurate? We fix it fast. How we work.
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