turismo ·
Foz do Iguaçu joins Embratur campaign for Latin America
Marco Três newsroom · edited by Annie GrellmannEspañolPortuguês
Brazilian destination presented by Mexican influencer at FIT Buenos Aires
Foz do Iguaçu was included in Embratur's Latinos 2026 campaign, launched on Monday, September 28, during the International Tourism Fair of Latin America in Buenos Aires. The initiative aims to attract visitors from eight Latin American markets by showcasing different ways to experience Brazil.
The campaign, with the concept "Brazil. The country that completes you," invites audiences from the region to explore Brazilian destinations from various angles and interests. Foz do Iguaçu is presented by Mexican content creator Ariadna (@yosoyviajera), who produces travel and lifestyle material.
The itinerary disclosed by the campaign includes visits to Itaipu, Marco das Três Fronteiras, Iguaçu National Park, Parque das Aves, Yup Star (the city’s Ferris wheel) and Macuco Safari.
In addition to actions aimed at the general public, Embratur plans partnerships with airlines, tour operators, travel agencies and digital platforms to convert interest into actual bookings. According to Visit Iguassu, which followed the launch and used the fair for contacts with international operators, the presence in a campaign of this scale reinforces Foz do Iguaçu’s positioning in the international market and expands the destination’s visibility beyond the waterfalls.
Source: 100 Fronteiras URL: https://100fronteiras.com/turismo/noticia/foz-do-iguacu-integra-campanha-da-embratur-lancada-na-fit-buenos-aires-para-o-mercado-latino-americano
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Content verified by the newsroom based on an official source: 100 Fronteiras. Last checked: 10/1/2026. Found something inaccurate? We fix it fast. How we work.
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